Illustration FRIDAY Topic 100%

I just found out my TOPIC was chosen... Whoo hopefully I will be able to illustrate something goody... :D
I was thinking about topics, and with that every clever saying or every clever word was taken. People are just too clever. So I started thinking whats something that is never what it is. 100% not 99% its 100% Why?
I dont know, but thats what people BUY!

So for this have my Illmatic blog devoted to purely Illustration Friday!